Old Clip Surfaces Of New Defense Policy Board Vice Chair Calling Jews “Masters Of Universe”

NormColeman

(LifeSiteNews) — After the Monday appointment of former U.S. Senator Norm Coleman of Minnesota to vice chair of the U.S. Defense Policy Board by Secretary of War Pete Hegseth, a year-old clip has resurfaced of his exclaiming “the masters of the universe are Jews.”

Coleman, who also serves as national chair of the Republican Jewish Coalition, drew attention for remarks made in April 2025 at the Jewish News Syndicate International Policy Summit in Jerusalem, where he complained that Zionists were “losing the digital war,” particularly among Generation Z, whose unfavorable views of Israel stem in part from free speech being exercised on platforms like TikTok at the time.

Seeking to encourage his Zionist audience, Coleman suggested greater efforts should be made to censor social media content in order to shape narratives favorable to the State of Israel.

“And when you think about it, the Masters of the Universe are Jews!” Colman exclaimed at the time. “We’ve got Altman at OpenAI, we’ve got (Facebook founder Mark) Zuckerberg, we’ve got (Google founder) Sergey Brin, we’ve got a whole group across the board. Jan Koum (who) founded WhatsApp. It’s us!”  He called for figuring out “a way to win the digital battle.”

Noting a clear irony at the time, The Grayzone’s Wyatt Reed posted a clip of Meta’s “Jewish Diaspora” chief Jordana Cutler at the same conference describing how Facebook “banned content with harmful stereotypes about Jews, such as the claim that Jews run the world or other major institutions.”

The tech giant’s “Public Policy Director for Israel” went on to reaffirm “we banned content claiming Zionists run the world or control the media.”

Highlighting the double standard, Jewish journalist Max Blumenthal tweeted at the time, “Presumably, Meta has an exception for ‘masters of the universe’ who wish to boast about controlling the world.”

Coleman ironically promoted a ‘very anti-Semitic trope’

Expressing his own dismay at the time over these “really unbelievable” statements was another Jewish journalist, Glenn Greenwald, who summarized Coleman’s argument that the solution to the problem of young Gen Z Americans getting information that is “turning them against Israel” is “obvious, the masters of the universe are Jews! We Jews have the masters of the universe on our side. They’re part of us.”

And thus, in order “to combat declining support for Israel among American citizens,” Jews should “use the power we have over the internet—the control we have over the biggest platforms—to disseminate propaganda and change the minds of Americans back to supporting Israel.”

READ: Netanyahu hails TikTok takeover as Israel’s new ‘weapon’ in information war

Greenwald also noted the tone of antisemitism in Coleman’s statement. “He’s speaking about Jews as a kind of separate-from-the-population-people, which again is like a very anti-Semitic trope to be promoting.”

“He’s not saying ‘we Americans’ or ‘we Israelis,’ he’s saying ‘we the Jews, we have these people, the masters of the universe are us, are Jews,” explained the Pulitzer Prize-winning journalist.

“And it’s time for them to do what they should be doing as Jews,” Greenwald continued, “which is not offering a platform for American citizens to speak freely or to receive information freely, but no, to use it to bolster and disseminate and promote support for Israel so that Americans once again learn to love Israel.”

“Could you imagine if anybody who was critical of Israel said that? ‘Oh, look, all the masters of the universe are Jewish.’ You would be destroyed as an anti-Semite in a minute. But you can say the same exact thing as long as you’re saying it in support of Israel and nobody blinks an eye,” he observed.


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